The encyclopaedic dictionary of marketing/
Khan, Kaleem Mohammad
The encyclopaedic dictionary of marketing/ Kaleem Mohammed Khan and Mohammed Naved Khan - New Delhi: SAGE, 2006. - 352 p.
Preface --
Entries A Through Z --
Resources --
About the Authors.
9780761935018
Business and Management
Marketing
Khan, Mohammed Naved
The encyclopaedic dictionary of marketing/ Kaleem Mohammed Khan and Mohammed Naved Khan - New Delhi: SAGE, 2006. - 352 p.
Preface --
Entries A Through Z --
Resources --
About the Authors.
9780761935018
Business and Management
Marketing
Khan, Mohammed Naved