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Customer-driven services management/

Balachandran, S.

Customer-driven services management/ S. Balachandran - New Delhi: SAGE, 2004. - xiii, 304 p.

Services today --
The distinguishing characteristics --
Developing the service product --
Knowing the customer --
Marketing of services --
Attaining high quality --
Realising people potential --
Strategies for growth --
Managing information --
Some select service industries --
General insurance --
Life insurance --
Public services --
Hospitals --
Tourism --
Logistics.

ISBN: 9780761932550 9788132101819

Subjects--Topical Terms:
Business and Management
Customer services--Management

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