'Ad'apting to markets: repackaging commercials in Indian languages/
C., Sunitha Srinivas
'Ad'apting to markets: repackaging commercials in Indian languages/ Sunitha Srinivas C. - New Delhi: SAGE, 2015. - 215 p.
Acknowledgements --
Introduction --
The world of advertising --
The illusion industry : advertising on television --
Making sense of advertisements : reading ads theoretically --
Localization : issues in cultural transmission --
"Culturalizing" advertisements : relocating the ad message --
The visual-linguistic "relay" : interpreting advertisement signs --
The new media : a study of the mobile online advertising --
The social media : localization and global communication --
'Ad'apting to markets : means to the consumer's heart and purse --
Bibliography --
Index --
About the author.
9789351502401
Psycholinguistics
Sales promotion
Advertising
Advertising--Language
'Ad'apting to markets: repackaging commercials in Indian languages/ Sunitha Srinivas C. - New Delhi: SAGE, 2015. - 215 p.
Acknowledgements --
Introduction --
The world of advertising --
The illusion industry : advertising on television --
Making sense of advertisements : reading ads theoretically --
Localization : issues in cultural transmission --
"Culturalizing" advertisements : relocating the ad message --
The visual-linguistic "relay" : interpreting advertisement signs --
The new media : a study of the mobile online advertising --
The social media : localization and global communication --
'Ad'apting to markets : means to the consumer's heart and purse --
Bibliography --
Index --
About the author.
9789351502401
Psycholinguistics
Sales promotion
Advertising
Advertising--Language