Profitable customer engagement : concept, metrics, and strategies/
Kumar, V.
Profitable customer engagement : concept, metrics, and strategies/ V. Kumar - SAGE, 2013.
List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author
9788132118312
Business and Management
Profitable customer engagement : concept, metrics, and strategies/ V. Kumar - SAGE, 2013.
List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author
9788132118312
Business and Management