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Understanding emerging markets: building business BRIC by brick/

Pelle, Stefano

Understanding emerging markets: building business BRIC by brick/ Stefano Pelle - SAGE, 2006.

What is an emerging market? --
Main characteristics --
The BRIC countries --
Market opportunities --
The emerging middle class --
Starting off --
Common mistakes --
First mover advantage --
Own forces vs. partnership --
Working environment --
Internal resources --
External forces --
Building the business model --
Entry strategy : trading or manufacturing? --
Engineering the marketing mix --
The importance of ethics --
Sustainable development --
Red tape, corruption and values --
Corporate social responsibility (CSR) --
Emerging global challengers --
The emerging companies --
A new geopolitical scenario.

ISBN: 9789352800650

Subjects--Topical Terms:
Business and Management

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