Brainstorming reinvented: a corporate communications guide to ideation/
Correll, Linda Conway
Brainstorming reinvented: a corporate communications guide to ideation/ Linda Conway Correll. - New Delhi : SAGE India, 2004. - 230 p. : ilustr. ; 22 cm.
Cover; Contents; Preface; Acknowledgments; What is Brainstorming, Anyway?; Creative Aerobics: The Corporate/Agency Tool Kit; Creative Aerobic One: The Fact Factor; Creative Aerobic Two: Naming Names; Creative Aerobic Three: How Differences Attract; Creative Aerobic Four: Heightening Product Visibility by Raising/Razing Your Sights/Sites; More Four/For/Fore; Watch Your Language: An Abstract Look at Words; Putting Your New Tools to Work; Applying Creative Aerobics to Internal Communications; Applying Creative Aerobics to External Communications; Creative Aerobics and Print Advertising. Getting in Touch with Your CustomersCreative Aerobics and Strategy; Using the CWP to Write Ads; The Positioning Line: A Slogan by any other Name; Creative Aerobics and Radio Advertising; Creative Aerobics and Television Advertising; Creative Thinking from Advertising.s Best Writers; References; Index.
9788132102007
Business and Management
Creative ability in business.
Brainstorming.
Creative thinking.
Organizational communication.
Brainstorming reinvented: a corporate communications guide to ideation/ Linda Conway Correll. - New Delhi : SAGE India, 2004. - 230 p. : ilustr. ; 22 cm.
Cover; Contents; Preface; Acknowledgments; What is Brainstorming, Anyway?; Creative Aerobics: The Corporate/Agency Tool Kit; Creative Aerobic One: The Fact Factor; Creative Aerobic Two: Naming Names; Creative Aerobic Three: How Differences Attract; Creative Aerobic Four: Heightening Product Visibility by Raising/Razing Your Sights/Sites; More Four/For/Fore; Watch Your Language: An Abstract Look at Words; Putting Your New Tools to Work; Applying Creative Aerobics to Internal Communications; Applying Creative Aerobics to External Communications; Creative Aerobics and Print Advertising. Getting in Touch with Your CustomersCreative Aerobics and Strategy; Using the CWP to Write Ads; The Positioning Line: A Slogan by any other Name; Creative Aerobics and Radio Advertising; Creative Aerobics and Television Advertising; Creative Thinking from Advertising.s Best Writers; References; Index.
9788132102007
Business and Management
Creative ability in business.
Brainstorming.
Creative thinking.
Organizational communication.