Methods in consumer research, volume 1/
Methods in consumer research, volume 1/
edited by Gaston Ares.
- Elsevier, 2018.
- 582 p.
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
9780081020890
Consumer behavior
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
9780081020890
Consumer behavior