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Methods in consumer research volume 2/

Methods in consumer research volume 2/ edited by Gaston Ares. - Elsevier, 2018. - 478 p.

Part I: Doing Consumer Research
Part II: Health-Related Issues
Part III: Psychological and Physiological Measurements
Part IV: Designing Studies for Specific Populations
Part V: Consumer Research With Non-food Product

ISBN: 9780081017432

Subjects--Topical Terms:
Consumer behavior

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