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Consumer behaviour/

Schiffiman, Leion G

Consumer behaviour/ Leon G. Schiffman, Joseph Wisenblit and S., Ramesh Kumar - 12th ed. - Uttar Pradesh: Pearson, 2019. - xxix, 670p.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumidores -- Conducta Consumer behavior Marketing

Dewey Class. No.: 656.8342 / SCH/C

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