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Marketing management and hospitality and tourism markets .

Kotler, P

Marketing management and hospitality and tourism markets . P Kotler...[at el.] - Noida: Pearson, 2005. - 680 p. PB

1. Understanding the hospitality and tourism marketing process
2. Developing hospitality an tourism marketing opportunities and strategies
3. Developing the hospitality and tourism marketing mix
4. Managing hospitality and tourism marketing

ISBN: 9789332586260

Dewey Class. No.: 647.940688 / KOT/M

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