Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. - Eleventh edition. - xxvii, 464 pages : illustrations ; 29 cm

Revised edition.

Includes bibliographical references and indexes.

9780132544368 0132544369


Consumer behavior.
Motivation research (Marketing)

658.8342 / SCH/C
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