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Essentials of mass communication theory /

Berger, Arthur Asa

Essentials of mass communication theory / Arthur Asa Berger - California; SAGE Publications Inc. 1995 - x, 208 PB

1. Making sense of mass communication
2. The artwork (or text)
3. Media
4. The audience
5. America/Society..

ISBN: 9780803973572

Dewey Class. No.: 302.230973 / BER/E

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