The market research toolbox:A concise guide for beginners /
McQuarrie,
The market research toolbox:A concise guide for beginners / Edward F. Mcquarrie - 4th - USA Sage publications Inc 2016 - xxi, 373 PB
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
9781452291581
658.83 / MCQ/M
The market research toolbox:A concise guide for beginners / Edward F. Mcquarrie - 4th - USA Sage publications Inc 2016 - xxi, 373 PB
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
9781452291581
658.83 / MCQ/M