Sustainable tourism: a marketing perspective/
Sustainable tourism: a marketing perspective/
Victor T.C. Middleton, Rebecca Hawkins
- New York: Routledge, 2016.
- xiv, 266 p. HB
The context, the issues, a global over-view - Environment, tourism: a marketing perspective; Global environmental issues; International summary of tourism and environment: Northern Europe, Mediterranean and North America; International summary of tourism and environment: East Asia & Pacific, Caribbean, Eastern Europe and Rest of the World; Travel and tourism: the world's largest industry; The environmental significance of holiday and leisure tourism; Managing tourism for sustainability at specific destinations - Managing tourism: the local destination focus; Managing tourism at local destinations: the public sector role; Managing tourism at local destinations: the private sector role; The marketing processes for sustainable tourism at destinations; The issues and cases of good management practice in the main sectors of travel and tourism - The 'R' word guide to corporate action on sustainability; Sustainability in the accommodation sector, with international illustrations; Sustainability in visitor attractions sector; Sustainability in the transport sector, with international illustrations; Sustainability in the tour operator sector, with international illustrations; International cases of good management practice for sustainability - Quicksilver Connections Ltd, Barrier Reef, Australia; Kruger National Park, South Africa; Edinburgh's Old Town, UK; Anglian Water Services, Rutland Water, UK; Ironbridge Gorge Museum, UK; Epilogue - Positive visions for sustainable tourism; Appendices - Select glossary of useful environment, tourism and marketing terms; Environmental regulations, market mechanisms and self-regulatory codes of conduct influencing the tourism industry; Select bibliography
9781138146501
338.4791 / MID/S
The context, the issues, a global over-view - Environment, tourism: a marketing perspective; Global environmental issues; International summary of tourism and environment: Northern Europe, Mediterranean and North America; International summary of tourism and environment: East Asia & Pacific, Caribbean, Eastern Europe and Rest of the World; Travel and tourism: the world's largest industry; The environmental significance of holiday and leisure tourism; Managing tourism for sustainability at specific destinations - Managing tourism: the local destination focus; Managing tourism at local destinations: the public sector role; Managing tourism at local destinations: the private sector role; The marketing processes for sustainable tourism at destinations; The issues and cases of good management practice in the main sectors of travel and tourism - The 'R' word guide to corporate action on sustainability; Sustainability in the accommodation sector, with international illustrations; Sustainability in visitor attractions sector; Sustainability in the transport sector, with international illustrations; Sustainability in the tour operator sector, with international illustrations; International cases of good management practice for sustainability - Quicksilver Connections Ltd, Barrier Reef, Australia; Kruger National Park, South Africa; Edinburgh's Old Town, UK; Anglian Water Services, Rutland Water, UK; Ironbridge Gorge Museum, UK; Epilogue - Positive visions for sustainable tourism; Appendices - Select glossary of useful environment, tourism and marketing terms; Environmental regulations, market mechanisms and self-regulatory codes of conduct influencing the tourism industry; Select bibliography
9781138146501
338.4791 / MID/S