Introduction to communication studies/

Fiske, John

Introduction to communication studies/ John Fiske - New York: Routledge, 2011. - li, 195 p. HB

1. Communication theory --
2. Other models --
3. Communication, meaning, and signs --
4. Codes --
5. Signification --
6. Semiotic methods and applications --
7. Structuralist theory and applications --
8. Empirical methods --
9. Ideology and meanings.

9780415596480

302.2 / FIS/I
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