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Marketing for Hospitality & Tourism/

Kotler;Bowen;Makens

Marketing for Hospitality & Tourism/ - Pearson,

PART I: Understanding the Hospitality and Tourism Marketing Process
PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies
PART III: Developing the Hospitality and Tourism Marketing Mix
PART IV: Managing Hospitality and Tourism Marketing
Appendix A: The Five-Gap Model of Service Quality
Appendix B: Forecasting Market Demand

ISBN: 9788131739679

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