Marketing Research + CD/
Wilson
Marketing Research + CD/ - Pearson,
The role of marketing research and customer information in decision making
The marketing research process
Secondary data and customer databases
Collecting observation data and monitoring online user-generated content
Collecting and analysing qualitative data
Collecting quantitative data
Designing questionnaires
Sampling methods
Analysing quantitative data
Presenting the research results
Marketing research in action: case histories
Current issues in marketing research
Appendix 1 Statistical tables
Appendix 2 Snap Getting Started Guide
9781405898881
Marketing Research + CD/ - Pearson,
The role of marketing research and customer information in decision making
The marketing research process
Secondary data and customer databases
Collecting observation data and monitoring online user-generated content
Collecting and analysing qualitative data
Collecting quantitative data
Designing questionnaires
Sampling methods
Analysing quantitative data
Presenting the research results
Marketing research in action: case histories
Current issues in marketing research
Appendix 1 Statistical tables
Appendix 2 Snap Getting Started Guide
9781405898881