Business planning for new ventures : a guide for start- ups and new innovations/
Butler, David F
Business planning for new ventures : a guide for start- ups and new innovations/ - New York: Routledge, 2014. - XIII, 273p.
1 Small businesses and start-ups in the economyThe process of planning a new business venture
2 Developing the business idea
3 Planning physical resources & support systems
4 Planning & organising staff resources
5 Developing the sales & marketing strategy
6 Customer retention, quality systems & customer service
7 Planning & managing business finances
8 Legal and financial compliance
9 Implementing the start-up process
10 Commercialising innovations and high-growth potential ideas
11 Managing intellectual property.
9780415746977
New business enterprises--Management
New business enterprises--Planning
Business planning
658.401 / BUT/B
Business planning for new ventures : a guide for start- ups and new innovations/ - New York: Routledge, 2014. - XIII, 273p.
1 Small businesses and start-ups in the economyThe process of planning a new business venture
2 Developing the business idea
3 Planning physical resources & support systems
4 Planning & organising staff resources
5 Developing the sales & marketing strategy
6 Customer retention, quality systems & customer service
7 Planning & managing business finances
8 Legal and financial compliance
9 Implementing the start-up process
10 Commercialising innovations and high-growth potential ideas
11 Managing intellectual property.
9780415746977
New business enterprises--Management
New business enterprises--Planning
Business planning
658.401 / BUT/B