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Segmentation, revenue management and pricing analytics/

Bodea,Tudor

Segmentation, revenue management and pricing analytics/ Tudor Bodea and Mark E Ferguson - New York: Routledge, 2014. - x, 255 p. : ill. ; 25 cm.

Ch. 1 The Ideas Behind Customer Segmentation

ch. 2 Forecasting

ch. 3 Promotion Forecasting

ch. 4 Capacity-Based Revenue Management

ch. 5 Unconstraining

ch. 6 Pricing Analytics

ch. 7 Dynamic and Markdown Pricing

ch. 8 Pricing in Business-to-Business Environments

ch. 9 Customer Behavior Aspects of Pricing.

ISBN: 9780415898331

Subjects--Topical Terms:
Market segmentation
Pricing
Revenue management

Dewey Class. No.: 658.1554 / BOD/S

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