Legends in marketing. Yoram (Jerry) Wind/
Legends in marketing. Yoram (Jerry) Wind/
series editor, Jagdish N. Sheth ; volume editor, Arun K. Jain.
- New Delhi: Sage, 2014.
- 8 v. (xxxii, 294 p.) : ill. ; 25 cm.
- (Legends in marketing) .
Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.
Volume 6: Global Marketing
Volume Introduction: Research on Global Marketing - Arun K. Jain Understanding Globalization of the MarketplaceThe Myth of Globalization (with Susan P. Douglas)Environmental Factors and Marketing Practices (with Susan P. Douglas)On the Meaning of Comparison: A Methodology for Cross-Cultural Studies (with Susan Douglas)Cross Cultural Analysis of Consumer BehaviorSome Issues in International Consumer Research (with Susan Douglas)Comparative Consumer Research: The Next Frontier? (with Susan P. Douglas) Identifying Global Market OpportunitiesInternational Market Segmentation (with Susan P. Douglas)Selection of Global Target Markets: A Decision Theoretic Approach (with Susan Douglas and Patrick LeMaire)Multinational Tradeoff Segmentation (with Patrick J. Robinson) Implementing Global Marketing StrategiesGuidelines for Developing International Marketing Strategies (with Susan P. Douglas and Howard V. Perlmutter)Research for Multinational Product PolicyInternational Portfolio Analysis and Strategy: The Challenge of the 80s (with Susan DouglasDeveloping Marketing Expert Systems: An Application to International Negotiations (with Arvind Rangaswamy, Jehoshua Eliashberg and Raymond R. Burke) Window to the FuturePace-Setting 21st Century Enterprises: A Glimpse of What Might Emerge (with Robert Holland, Alfred P. West, Jr., and Robert Gunther)Marketing Strategy in the Global Information AgeNetwork Orchestration for a Flat World: Preparing for a Future of "Defining Moments" at Li & FungThe Invisible Global Market (with Vijay Mahajan and Marcos V. Pratini De Moraes)Targeting Global Markets: Guidelines to Meet the Marketing ChallengeThe Globalization of Management Education: Options, Trade Offs, and an Agenda for Implementation (with Barbara S. Thomas) Perspectives of Other ScholarsYoram Jerry Wind-A Commentary on His Work in Global Marketing Opportunities - Roger J. CalantoneSetting the Path: Reflections on Yoram (Jerry) Wind's Contributions to Global Marketing - C. Samuel CraigJerry Wind's Window to the Future - Johny K. JohanssonJerry Wind: The Global Marketing Scholar - Roger A. LaytonArun K. Jain Interviews Yoram (Jerry) Wind
9788132110033
Marketing
Marketing research
Consumer behavior
658.8 / SHE/L
Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.
Volume 6: Global Marketing
Volume Introduction: Research on Global Marketing - Arun K. Jain Understanding Globalization of the MarketplaceThe Myth of Globalization (with Susan P. Douglas)Environmental Factors and Marketing Practices (with Susan P. Douglas)On the Meaning of Comparison: A Methodology for Cross-Cultural Studies (with Susan Douglas)Cross Cultural Analysis of Consumer BehaviorSome Issues in International Consumer Research (with Susan Douglas)Comparative Consumer Research: The Next Frontier? (with Susan P. Douglas) Identifying Global Market OpportunitiesInternational Market Segmentation (with Susan P. Douglas)Selection of Global Target Markets: A Decision Theoretic Approach (with Susan Douglas and Patrick LeMaire)Multinational Tradeoff Segmentation (with Patrick J. Robinson) Implementing Global Marketing StrategiesGuidelines for Developing International Marketing Strategies (with Susan P. Douglas and Howard V. Perlmutter)Research for Multinational Product PolicyInternational Portfolio Analysis and Strategy: The Challenge of the 80s (with Susan DouglasDeveloping Marketing Expert Systems: An Application to International Negotiations (with Arvind Rangaswamy, Jehoshua Eliashberg and Raymond R. Burke) Window to the FuturePace-Setting 21st Century Enterprises: A Glimpse of What Might Emerge (with Robert Holland, Alfred P. West, Jr., and Robert Gunther)Marketing Strategy in the Global Information AgeNetwork Orchestration for a Flat World: Preparing for a Future of "Defining Moments" at Li & FungThe Invisible Global Market (with Vijay Mahajan and Marcos V. Pratini De Moraes)Targeting Global Markets: Guidelines to Meet the Marketing ChallengeThe Globalization of Management Education: Options, Trade Offs, and an Agenda for Implementation (with Barbara S. Thomas) Perspectives of Other ScholarsYoram Jerry Wind-A Commentary on His Work in Global Marketing Opportunities - Roger J. CalantoneSetting the Path: Reflections on Yoram (Jerry) Wind's Contributions to Global Marketing - C. Samuel CraigJerry Wind's Window to the Future - Johny K. JohanssonJerry Wind: The Global Marketing Scholar - Roger A. LaytonArun K. Jain Interviews Yoram (Jerry) Wind
9788132110033
Marketing
Marketing research
Consumer behavior
658.8 / SHE/L