Social marketing to protect the environment/
McKenzie-Mohr, Doug.
Social marketing to protect the environment/ Doug McKenzie-Mohr. - Los Angeles: Sage, 2012. - xiv, 237 p. : ill. ; 26 cm.
1 Introduction. Fostering sustainable behavior
2 Influencing behaviors in the residential sector. Reducing waste
3 Protecting water quality
4 Reducing emissions
5 Reducing water use
6 Reducing energy use
7 Protecting fish and wildlife habitats
8 Influencing behaviors in the commercial sector. Reducing waste
9 Protecting water quality
10 Reducing emissions
11 Reducing water use
12 Reducing energy use
13 Going forward.
14 Concluding thoughts and recommendations
9781412991292
Social marketing
Green marketing
Environmental protection
658.802 / MCK/S
Social marketing to protect the environment/ Doug McKenzie-Mohr. - Los Angeles: Sage, 2012. - xiv, 237 p. : ill. ; 26 cm.
1 Introduction. Fostering sustainable behavior
2 Influencing behaviors in the residential sector. Reducing waste
3 Protecting water quality
4 Reducing emissions
5 Reducing water use
6 Reducing energy use
7 Protecting fish and wildlife habitats
8 Influencing behaviors in the commercial sector. Reducing waste
9 Protecting water quality
10 Reducing emissions
11 Reducing water use
12 Reducing energy use
13 Going forward.
14 Concluding thoughts and recommendations
9781412991292
Social marketing
Green marketing
Environmental protection
658.802 / MCK/S