Health Communication and Mass Media : an Integrated Approach to Policy and Practice/

Health Communication and Mass Media : an Integrated Approach to Policy and Practice/ Edited by Rukhsana Ahmed, Benjamin R. Bates - England: Gower, 2013. - 270p. : 24cm.

PART 1 INTRODUCTION
PART 2 HEALTH COMMUNICATION AND WEB MEDIA
PART 3 HEALTH COMMUNICATION AND MOBILE MEDIA
PART 4 HEALTH COMMUNICATION AND COMMUNICATION SYSTEMS
PART 5 HEALTH COMMUNICATION AND AND MEDIA ETHICS

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Communication in medicine.
Interactive multimedia.
Health in mass media.

610 / AHM/H
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