Marketing research: an international approach/
Schmidt, Marcus J.
Marketing research: an international approach/ Marcus J. Schmidt and Svend, Hollensen - New Delhi: Pearson, 2007. - 629 p. ill. 24 cm.
1. Globalization of markets and international marketing research
2. Online and other secondary data sources
3. Observational and tracking methods
4. Focus Groups
5. Other qualitative research methods
6. Measurement and scaling
7. Survey and questionnaire design
8. Quantitative models in marketing
9. Analysis of variance and multiple regression
10. Discriminant analysis and logistic regression
11. Profiling customers factor analysis
12. Cluster analysis and segmentation of customers
13. Positioning the product MDS
14. Systematic product development conjoint analysis
15. Advance methods for categorization CHAID and latent class analysis
16. Several dependent variables canonical correlation and structural equation modelling
17. Data mining
18. Putting it all together an international marketing information system
8131715191
Marketing
Globalization of marketing
381.072 / SCH/M
Marketing research: an international approach/ Marcus J. Schmidt and Svend, Hollensen - New Delhi: Pearson, 2007. - 629 p. ill. 24 cm.
1. Globalization of markets and international marketing research
2. Online and other secondary data sources
3. Observational and tracking methods
4. Focus Groups
5. Other qualitative research methods
6. Measurement and scaling
7. Survey and questionnaire design
8. Quantitative models in marketing
9. Analysis of variance and multiple regression
10. Discriminant analysis and logistic regression
11. Profiling customers factor analysis
12. Cluster analysis and segmentation of customers
13. Positioning the product MDS
14. Systematic product development conjoint analysis
15. Advance methods for categorization CHAID and latent class analysis
16. Several dependent variables canonical correlation and structural equation modelling
17. Data mining
18. Putting it all together an international marketing information system
8131715191
Marketing
Globalization of marketing
381.072 / SCH/M