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Analyzing media messages: using quantitative content analysis in research/

Riffe, Daniel

Analyzing media messages: using quantitative content analysis in research/ Daniel Riffe,Stephen Lacy,Frederick Fico - 3rd. ed. - New York : Routledge, 2014. - xiv,206p. : ill. ; 24cm.

1. Introduction --
2. Defining content analysis as a social science tool --
3. Designing a content analysis --
4. Measurement --
5. Sampling --
6. Reliability --
7. Validity --
8. Data analysis --
9. Computers.

ISBN: 0415517672

Subjects--Topical Terms:
Content analysis (Communication).
Mass media -- Statistical methods.
Mass media -- Research -- Methodology.

Dewey Class. No.: 302.23 / RIF/A

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