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Hospitality & travel marketing/

Morrison, Alastair M.

Hospitality & travel marketing/ Alastair M. Morrison - 3rd. ed. - New Delhi : Cengage Learning, 2002. - xviii,625p. : ill. ; 25cm.

Includes index and references.

Part I-Introduction to marketing
Part II-Planning:reserch and analysis
Part III-Planning:marketing strategy and planning
Part IV-Implementing the marketing plan
Part V-Controlling and evaluating the plan

ISBN: 9788131502495

Subjects--Topical Terms:
Marketing--travel.
Hospitality management.

Dewey Class. No.: 647.940688 / MOR/H

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