Services marketing: text and cases/
Verma, Harsh V.
Services marketing: text and cases/ Harsh V Verma - New Delhi: Pearson Education, 2009. - 467 p. ill. 28 cm.
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
9788177586732
Service industries -- Marketing.
Marketing--Management
381 / VER/S
Services marketing: text and cases/ Harsh V Verma - New Delhi: Pearson Education, 2009. - 467 p. ill. 28 cm.
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
9788177586732
Service industries -- Marketing.
Marketing--Management
381 / VER/S