Services marketing/
Apte, Govind.
Services marketing/ Govind Apte. - New Delhi ; New York : Oxford University Press, 2004. - xi, 440 p. : ill. 25 cm.
Includes index.
1. Services : characteristics and categories --
2. Trends in service marketing --
3. Consumer behaviour --
4. Marketing mix elements for services --
5. Product, promotion, price, and distribution --
6. Role of people in services marketing --
7. Physical evidence of a service --
8. Service quality, measurement, and control --
9. Demand and supply management --
10. Marketing research in services marketing --
11. Management of the services marketing effort --
12. Service tax provisions --
0195667581
Service industries--Marketing.--India
381 / APT/S
Services marketing/ Govind Apte. - New Delhi ; New York : Oxford University Press, 2004. - xi, 440 p. : ill. 25 cm.
Includes index.
1. Services : characteristics and categories --
2. Trends in service marketing --
3. Consumer behaviour --
4. Marketing mix elements for services --
5. Product, promotion, price, and distribution --
6. Role of people in services marketing --
7. Physical evidence of a service --
8. Service quality, measurement, and control --
9. Demand and supply management --
10. Marketing research in services marketing --
11. Management of the services marketing effort --
12. Service tax provisions --
0195667581
Service industries--Marketing.--India
381 / APT/S