Media research methods/
Media research methods/ audiences, insstitutions, texts
Bertrand, Ina
- 1st ed.
- New York: Palgrave Macmillan, 2005.
- 286 p.
Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.
9780333960950
302.23072 / BER/M
Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.
9780333960950
302.23072 / BER/M