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Interest Marketing/

Interest Marketing/ readings and online resources Richardson, Paul - Boston: McGraw Hill, 2001. - xii, 350p.

Introduction to Internet marketing --
Conceptual foundations of Internet marketing --
Business-to-consumer Internet marketing --
Shopping agents and consumer behavior --
Internet marketing communications --
Interactivity and community --
Business-to-business Internet marketing --
Internet marketing research --
The Internet and international marketing --
The Internet and public policy --
The Internet and information economics

ISBN: 9780071188098

Dewey Class. No.: 658.8 / REA/I

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