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Marketing management/

Kotler,Philip

Marketing management/ Philip Kotler. - 14th ed. - Boston: Pearson, 2011. - 131 p.

Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets

ISBN: 0273753363

Dewey Class. No.: 658.8 / KOT/M

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