Marketing : the retro revolution /
Brown, Stephen,
Marketing : the retro revolution / Stephen Brown. - London : SAGE, 2001. - x, 262 p. ; 24 cm.
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
0761968504 0761968512 (PBK.)
Marketing.
381 / BRO/M
Marketing : the retro revolution / Stephen Brown. - London : SAGE, 2001. - x, 262 p. ; 24 cm.
Introduction: Looking back to see ahead. Part I: Putting the 'con' into concept. Part II: Downsizing strategy. Part III: Fixing the mix. Conclusion: Trapping the substance.
0761968504 0761968512 (PBK.)
Marketing.
381 / BRO/M