Marketing/
Masterson, Rosalind
Marketing/ an introduction Rosalind Masterson & David Pickton - 2nd ed. - London: Sage Publications Ltd., 2010. - 508 p.
PART I: This is MarketingChapter 1: Marketing todayChapter 2: The marketing environmentPART II: Making Sense of MarketsChapter 3: Buyer behaviourChapter 4: Market segmentation, targeting and positioningChapter 5: Marketing researchPART III: The Marketing MixChapter 6: ProductChapter 7: Service productsChapter 8: Promotion (marketing communications)Chapter 9: PlaceChapter 10: PricePART IV: Managing MarketingChapter 11: Building brands using the international marketing mixChapter 12: Marketing planning
9781849205719
Marketing -- Textbooks.
Marketing -- Case studies.
Marketing.
658.8 / MAS/M
Marketing/ an introduction Rosalind Masterson & David Pickton - 2nd ed. - London: Sage Publications Ltd., 2010. - 508 p.
PART I: This is MarketingChapter 1: Marketing todayChapter 2: The marketing environmentPART II: Making Sense of MarketsChapter 3: Buyer behaviourChapter 4: Market segmentation, targeting and positioningChapter 5: Marketing researchPART III: The Marketing MixChapter 6: ProductChapter 7: Service productsChapter 8: Promotion (marketing communications)Chapter 9: PlaceChapter 10: PricePART IV: Managing MarketingChapter 11: Building brands using the international marketing mixChapter 12: Marketing planning
9781849205719
Marketing -- Textbooks.
Marketing -- Case studies.
Marketing.
658.8 / MAS/M