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Global marketing management/

Kotabe, Masaaki

Global marketing management/ Masaak Kotabe and Kristiaan Helsen - 5th ed. - New Delhi: WILEY, 2011. - xiii, 717p.

ISBN: 9788126534128

Subjects--Topical Terms:
Marketing Management/

Dewey Class. No.: 658.8 / KOT/G

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