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Essentials of corporate communication: implementing practices for effective reputation management/

Riel, Cees B.M. van

Essentials of corporate communication: implementing practices for effective reputation management/ Cees B.M. van Riel - London: Routledge, 2007. - xvi, 306 p.

What is corporate communication? --
From communication to reputation --
Building identity and identification --
Measuring corporate identity --
Communicating with the corporate brand --
Developing a reputation platform --
Expressing the company --
Communicating with key stakeholder groups --
Assessing the effectiveness of corporate communication --
Applied reputation research --
Organizing corporate communication.

ISBN: 041532825X (hard cover)

Subjects--Topical Terms:
Communication in management
Corporate image
Corporations--Public relations

Dewey Class. No.: 302.2 / RIE/E

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