Media globalization and the discovery channel networks/
Mjos, Ole J.
Media globalization and the discovery channel networks/ Mjos Ole J. - New York: Routledge, 2010. - viii, 224 p.
1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship
9780415992466 (hbk.)
384.555 / MJO/M
Media globalization and the discovery channel networks/ Mjos Ole J. - New York: Routledge, 2010. - viii, 224 p.
1. Discovery and a Globalizing `Televisual Culture' 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery's Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship
9780415992466 (hbk.)
384.555 / MJO/M