Managerial economics: economic tools for today's decision makers/
Keat, Paul G.
Managerial economics: economic tools for today's decision makers/ Paul G. Keat, Philip K.Y. Young. - 6th.ed. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2003. - xx, 571 p. : ill. (some col.) ; 27 cm.
Originally published: Upper Saddle River, NJ : Prentice Hall, ©2003. 4th ed.
Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions --
Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy.
Managerial economics.
330 / KEA/
Managerial economics: economic tools for today's decision makers/ Paul G. Keat, Philip K.Y. Young. - 6th.ed. - Princeton, N.J. : Recording for the Blind & Dyslexic, 2003. - xx, 571 p. : ill. (some col.) ; 27 cm.
Originally published: Upper Saddle River, NJ : Prentice Hall, ©2003. 4th ed.
Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions --
Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy.
Managerial economics.
330 / KEA/