Public relations in India: new tasks and responsibilities/
Vilanilam, John V.
Public relations in India: new tasks and responsibilities/ J.V.Vilanilam. - Thousand Oaks, Calif.: SAGE, 2011. - xvii, 291 p.: ill.; 22 cm.
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
9788132106296
Public relations--India.
BUSINESS & ECONOMICS -- Public Relations.
659.20954 / VIL/P
Public relations in India: new tasks and responsibilities/ J.V.Vilanilam. - Thousand Oaks, Calif.: SAGE, 2011. - xvii, 291 p.: ill.; 22 cm.
Includes bibliographical references and index.
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
9788132106296
Public relations--India.
BUSINESS & ECONOMICS -- Public Relations.
659.20954 / VIL/P