Advertising and promotion: an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective / George E. Belch. - 7th ed. - New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010. - 1075 p.
9780070144966
Advertising -- Case studies -- Audio-visual aids.
Sales promotion -- Case studies -- Audio-visual aids.
659.1 / BEL/A
Advertising and promotion: an integrated marketing communications perspective / George E. Belch. - 7th ed. - New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010. - 1075 p.
9780070144966
Advertising -- Case studies -- Audio-visual aids.
Sales promotion -- Case studies -- Audio-visual aids.
659.1 / BEL/A