The end of advertising as we know it/
Zyman, Sergio
The end of advertising as we know it/ Sergio Zyman, Armin Brott. - Chichester: Wiley, 2003. - 239 p.
1. The First Casualty - How We Killed Traditional Advertising.
2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted.
3. Fish Where the Fish Are.
4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One.
6. To Sponsor or Not to Sponsor; That's the Question.
7. Free Media - Your Best Friend or Your Worst Enemy.
8. Making Your Employees Part of Your Message and Your Product.
9. The Proof is in the Pudding.
10. Never Miss Another Opportunity.
047142966X
Publicitat.
659.1 / ZYM/E
The end of advertising as we know it/ Sergio Zyman, Armin Brott. - Chichester: Wiley, 2003. - 239 p.
1. The First Casualty - How We Killed Traditional Advertising.
2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted.
3. Fish Where the Fish Are.
4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One.
6. To Sponsor or Not to Sponsor; That's the Question.
7. Free Media - Your Best Friend or Your Worst Enemy.
8. Making Your Employees Part of Your Message and Your Product.
9. The Proof is in the Pudding.
10. Never Miss Another Opportunity.
047142966X
Publicitat.
659.1 / ZYM/E