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Services marketing: remainder of title people, technology, strategy/

Lovelock, Christopher

Services marketing: remainder of title people, technology, strategy/ Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 6th ed. - Chennai: Pearson, 2007. - xx, 637p.; charts; 28 cm.

ISBN: 9788131725979

Subjects--Topical Terms:
Service industries
Marketing.
Customer services.

Dewey Class. No.: 658.8 / LOV/S

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