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Entrepreneurship/

Roy, Rajeev

Entrepreneurship/ Rajeev Roy. - New Delhi: Oxford University Press, 2008. - xii, 592 p. 24 cm.

1. Introduction to Entrepreneurship;
2. Doing Business in India;
3. Entrepreneurial Support;
4. Business Ideas;
5. Buying a Business;
6. Entrepreneurial Finance;
7. Business Plan;
8. Operations;
9. Project Management;
10. Human Resource Management;
11. Entrepreneurial Marketing;
12. New Product Development;
13. Intellectual Property Managament;
14. Networking;
15. E-Business;
16. Growth;
17. Family Business;
18. Exit;
19. Social Responsibility

ISBN: 9780195695243

Subjects--Topical Terms:
Entrepreneurship
Technological innovations--Economic aspects

Dewey Class. No.: 658.421 / ROY/E

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