Four arguments for the elimination of television/
Mander, Jerry.
Four arguments for the elimination of television/ Jerry Mander. - New York : Morrow, 1978. - 371 p. ; 22 cm.
Bibliography: p. 363-371.
I The Belly of the Beast
Adman Manque — Engulfed by the Six
ties — The Replacement of Experience —
The Unification of Experience
n War to Control the Unity
Machine
Advancing from the Sixties to the Fifties —
Style Supersedes Content — Television at
Black Mesa — The Illusion of Neutral Tech
nology — Before the Arguments: A Comment
on Style
FOUR ARGUMENTS FOR THE
ELIMINATION OF TELEVISION
Argument One
THE MEDIATION
OF EXPERIENCE
in The Walling of Awareness
Mediated Environments — Sensory-Depriva
tion Environments — Rooms inside Rooms
IV Expropriation of Knowledge
Direct Education — Motel Education
V Adrift in Mental Space
Science Fiction and Arbitrary Reality —
Eight Ideal Conditions for the Flowering of
Autocracy — Popular Philosophy and Arbi
trary Reality — Schizophrenia and the Influ
encing Machine
Argument Two
THE COLONIZATION
OF EXPERIENCE
VI Advertising: The Standard-Gauge
Railway
The Creation of "Value" — Redeveloping
the Human Being — Commodity People —
Breaking the Skin Barrier — The Inherent
Need to Create Need — Buying Ourselves
Back — The Delivery System's Delivery
System
vii The Centralization of Control
Economic Growth and Patriotic Consumption
— The Trickle-Down Theory — Benefici
aries of the Advertising Fantasy — The Ef
fect on Individuals — Flaws in the Fantasy
— The Depression Never Ended — Domi
nation of the Influencing Machine
Argument Three
EFFECTS OF TELEVISION
ON THE HUMAN BEING
viii Anecdotal Reports: Sick, Crazy,
Mesmerized
Invisible Phenomenon — Dimming Out the
Human — Artificial Touch and Hyperactivity
— Television Is Sensory Deprivation
IX The Ingestion of Artificial Light
Health and Light — Outdoors to Indoors —
Seeking the Light — Serious Research
X How Television Dims the Mind
Hypnosis — Television Bypasses Conscious
ness — Television Is Sleep Teaching —
Television Is Not Relaxing
XI How We Turn into Our Images
Humans Are Image Factories — The Con
crete Power of Images — Metaphysics to
Physics — Image Emulation: Are We All
Taped Replays? — Imitating Media
XII The Replacement of Human
Images by Television
Suppression of Imagination — The Inherent
Believability of All Images — All Television
Is Real — Scientific Evidence — The
Irresistibility of Images
Argument Four
THE INHERENT BIASES
OF TELEVISION
xni Information Loss
Bias against the Excluded — Fuzzy Images:
The Bias against Subtlety — The Bias away
from the Sensory
XIV Images Disconnected from Source
The Elimination of "Aura" — The Bias
toward Death — Separation from Time and
Place — Condensation of Time: The Bias
against Accuracy
XV Artificial Unusualness
Instinct to the Extraordinary — The Bias
toward Technique as Replacement of Content
— In Favor of "Alienated" Viewing — The
Bias to Highlighted Content: Toward the Peaks,
Away from the Troughs
XVI The Pieces That Fall through
THE Filter
Thirty-three Miscellaneous Inherent Biases
Postscript
IMPOSSIBLE THOUGHTS
XVII Television Taboo
0688082742 (pbk.) 0688032745
Television broadcasting--Social aspects--United States.
Television--Psychological aspects.
301.161 / MAN/F
Four arguments for the elimination of television/ Jerry Mander. - New York : Morrow, 1978. - 371 p. ; 22 cm.
Bibliography: p. 363-371.
I The Belly of the Beast
Adman Manque — Engulfed by the Six
ties — The Replacement of Experience —
The Unification of Experience
n War to Control the Unity
Machine
Advancing from the Sixties to the Fifties —
Style Supersedes Content — Television at
Black Mesa — The Illusion of Neutral Tech
nology — Before the Arguments: A Comment
on Style
FOUR ARGUMENTS FOR THE
ELIMINATION OF TELEVISION
Argument One
THE MEDIATION
OF EXPERIENCE
in The Walling of Awareness
Mediated Environments — Sensory-Depriva
tion Environments — Rooms inside Rooms
IV Expropriation of Knowledge
Direct Education — Motel Education
V Adrift in Mental Space
Science Fiction and Arbitrary Reality —
Eight Ideal Conditions for the Flowering of
Autocracy — Popular Philosophy and Arbi
trary Reality — Schizophrenia and the Influ
encing Machine
Argument Two
THE COLONIZATION
OF EXPERIENCE
VI Advertising: The Standard-Gauge
Railway
The Creation of "Value" — Redeveloping
the Human Being — Commodity People —
Breaking the Skin Barrier — The Inherent
Need to Create Need — Buying Ourselves
Back — The Delivery System's Delivery
System
vii The Centralization of Control
Economic Growth and Patriotic Consumption
— The Trickle-Down Theory — Benefici
aries of the Advertising Fantasy — The Ef
fect on Individuals — Flaws in the Fantasy
— The Depression Never Ended — Domi
nation of the Influencing Machine
Argument Three
EFFECTS OF TELEVISION
ON THE HUMAN BEING
viii Anecdotal Reports: Sick, Crazy,
Mesmerized
Invisible Phenomenon — Dimming Out the
Human — Artificial Touch and Hyperactivity
— Television Is Sensory Deprivation
IX The Ingestion of Artificial Light
Health and Light — Outdoors to Indoors —
Seeking the Light — Serious Research
X How Television Dims the Mind
Hypnosis — Television Bypasses Conscious
ness — Television Is Sleep Teaching —
Television Is Not Relaxing
XI How We Turn into Our Images
Humans Are Image Factories — The Con
crete Power of Images — Metaphysics to
Physics — Image Emulation: Are We All
Taped Replays? — Imitating Media
XII The Replacement of Human
Images by Television
Suppression of Imagination — The Inherent
Believability of All Images — All Television
Is Real — Scientific Evidence — The
Irresistibility of Images
Argument Four
THE INHERENT BIASES
OF TELEVISION
xni Information Loss
Bias against the Excluded — Fuzzy Images:
The Bias against Subtlety — The Bias away
from the Sensory
XIV Images Disconnected from Source
The Elimination of "Aura" — The Bias
toward Death — Separation from Time and
Place — Condensation of Time: The Bias
against Accuracy
XV Artificial Unusualness
Instinct to the Extraordinary — The Bias
toward Technique as Replacement of Content
— In Favor of "Alienated" Viewing — The
Bias to Highlighted Content: Toward the Peaks,
Away from the Troughs
XVI The Pieces That Fall through
THE Filter
Thirty-three Miscellaneous Inherent Biases
Postscript
IMPOSSIBLE THOUGHTS
XVII Television Taboo
0688082742 (pbk.) 0688032745
Television broadcasting--Social aspects--United States.
Television--Psychological aspects.
301.161 / MAN/F