Women, identity and India's call centre industry/
Basi, JK Tina.
Women, identity and India's call centre industry/ J.K. Tina Basi. - London ; New York : Routledge, 2009. - xvi, 210 p. : ill. ; 24 cm.
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
9780415482288 (hardback : alk. paper) 0415482283 (hardback : alk. paper)
Call centers--India.
Women employees--India.
Women--Identity.
331.4813811420954 / BAS/W
Women, identity and India's call centre industry/ J.K. Tina Basi. - London ; New York : Routledge, 2009. - xvi, 210 p. : ill. ; 24 cm.
Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.
9780415482288 (hardback : alk. paper) 0415482283 (hardback : alk. paper)
Call centers--India.
Women employees--India.
Women--Identity.
331.4813811420954 / BAS/W