Critical studies in media commercialism/
Andersen, Robin ed.
Critical studies in media commercialism/ edited by Robin Andersen and Lance Strate - Oxford: Oxford University press, 2000. - 341 p.
Introduction / Robin Andersen --
pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --
pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --
pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris
9780198742777
Mass media -- Economic aspects
Mass media and culture.
Mass media -- Influence.
302.23 / AND/C
Critical studies in media commercialism/ edited by Robin Andersen and Lance Strate - Oxford: Oxford University press, 2000. - 341 p.
Introduction / Robin Andersen --
pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --
pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --
pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris
9780198742777
Mass media -- Economic aspects
Mass media and culture.
Mass media -- Influence.
302.23 / AND/C