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McQuail, Denis

McQuail's mass communication theory/ Denis McQuail & Mark Deuze - 6th ed. - New Delhi: Sage, 2010. - 621 p.

Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and TextsPart 6 AudiencesChapter 14: Audience Theory and Research TraditionsChapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory

ISBN: 8132105796

Subjects--Topical Terms:
Mass media.
Mass media -- Philosophy.
Informationstheorie

Dewey Class. No.: 302.23 / MCQ/M