Public relations writing: Principles in practice/
Treadwell, Donald
Public relations writing: Principles in practice/ Donald Treadwell and Jill B. Treadwell - 2nd ed. - New Delhi: Response, 2005. - 516 p.
Table of Contents
Chapter One: Introduction
Chapter Two: Public relations writing Defining public relations and public relations writing Public relations writing style The value of editing: "get on with it!" Putting theory into practice Writing wrap-up References and resources End notes
Chapter Three: Research for public relations writing Research, public relations research adn public relations writing research Writing wrap-up References and resources End notes
Chapter Four: Planning Planning tools Writing wrap-up References and resources End notes
Chapter Five: Ethics and corporate culture Ethics Organizational culture Writing wrap-up References and resources End notes
Chapter Six: Legal issues and authorities The issues Web rights The agencies The law, the future and you Writing wrap-up References and resources End notes
Chapter Seven: Design issues in public relations PR Banner Communicating with space Communicating with type Communicating with graphics Communicating with color Special option Production: Working with your printer Writing wrap-up References and resources End notes
Chapter Eight: From preparation to practice Writing to your publics: Audience-centered thinking Writing to a purpose Learning about your employers Writing wrap-up References and resources
Chapter Nine: Newswriting for the mass media Using the media effectively: More than making the six o'clock news Where to place the release: Specific media selection Writing and placing news releases Newswriting for the press Newswriting for broadcast media Newswriting in a crisis: When the news isn't good Distributing your release: How to get the word out Why are YOU writing the release, or producing the video? SUCCESS! Measuring the results Writing wrap-up References and resources End notes
Chapter 10: Writing for media under your control Using controlled media for "news" Scriptwriting: Writing for sounds and visuals Newsletters Annual reports Writing wrap-up References and resources End notes
Chatper Eleven: Writing to Persuade Centuries of persuasion Public relations writing in context Simplifying persuasion theory Bringing it all together From theory into practice Writing wrap-up References and resources End notes
Chapter Twelve: Writing for the global audience Intercultural communication Writing for the World Wide Web Public relations on the Web The Web as a public relations medium Writing wrap-up References and resources End notes
Chapter Thirteen: Celebrations, grand openings and annual meetings Information kits: Media, sales, educational and public Industry conferences, exhibitions, conventions and trade fairs
Writing wrap-up
End notes
Appendix A: Reserach methods for public relations writng
Appendix B: Code of Professional Standards for the Practice of Public Relations
Appendix C: Some thoughts on law and regulations
Appendix D: Printing issues
Appendix E: Grammar, usage, and punctuation
8178295369
302.2244 / TRE/P
Public relations writing: Principles in practice/ Donald Treadwell and Jill B. Treadwell - 2nd ed. - New Delhi: Response, 2005. - 516 p.
Table of Contents
Chapter One: Introduction
Chapter Two: Public relations writing Defining public relations and public relations writing Public relations writing style The value of editing: "get on with it!" Putting theory into practice Writing wrap-up References and resources End notes
Chapter Three: Research for public relations writing Research, public relations research adn public relations writing research Writing wrap-up References and resources End notes
Chapter Four: Planning Planning tools Writing wrap-up References and resources End notes
Chapter Five: Ethics and corporate culture Ethics Organizational culture Writing wrap-up References and resources End notes
Chapter Six: Legal issues and authorities The issues Web rights The agencies The law, the future and you Writing wrap-up References and resources End notes
Chapter Seven: Design issues in public relations PR Banner Communicating with space Communicating with type Communicating with graphics Communicating with color Special option Production: Working with your printer Writing wrap-up References and resources End notes
Chapter Eight: From preparation to practice Writing to your publics: Audience-centered thinking Writing to a purpose Learning about your employers Writing wrap-up References and resources
Chapter Nine: Newswriting for the mass media Using the media effectively: More than making the six o'clock news Where to place the release: Specific media selection Writing and placing news releases Newswriting for the press Newswriting for broadcast media Newswriting in a crisis: When the news isn't good Distributing your release: How to get the word out Why are YOU writing the release, or producing the video? SUCCESS! Measuring the results Writing wrap-up References and resources End notes
Chapter 10: Writing for media under your control Using controlled media for "news" Scriptwriting: Writing for sounds and visuals Newsletters Annual reports Writing wrap-up References and resources End notes
Chatper Eleven: Writing to Persuade Centuries of persuasion Public relations writing in context Simplifying persuasion theory Bringing it all together From theory into practice Writing wrap-up References and resources End notes
Chapter Twelve: Writing for the global audience Intercultural communication Writing for the World Wide Web Public relations on the Web The Web as a public relations medium Writing wrap-up References and resources End notes
Chapter Thirteen: Celebrations, grand openings and annual meetings Information kits: Media, sales, educational and public Industry conferences, exhibitions, conventions and trade fairs
Writing wrap-up
End notes
Appendix A: Reserach methods for public relations writng
Appendix B: Code of Professional Standards for the Practice of Public Relations
Appendix C: Some thoughts on law and regulations
Appendix D: Printing issues
Appendix E: Grammar, usage, and punctuation
8178295369
302.2244 / TRE/P