Marketing communications industry: Entrepreneurial case studies/
Jain, Gautam Raj
Marketing communications industry: Entrepreneurial case studies/ Gautam Raj Jain and Raunica Ahluwalia - 1st ed. - New Delhi: Response, 2008. - 189 p.
Foreword Atul Tandan
I:INTRODUTION
Review and Findings
II: CASE STUDIES
Strategy and Design: Elephant Design
Wonderful Years: Genesis Public Relations
The World of Internet and Mobile Phone Unplugged: Hungama.com
A New Beginning in Market Research: Ugam Solutions
Venturing a Pioneering Way: MelCole Public Relations
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
Communications for a New Age: Vyas Giannetti Creative
A Turning Point in Public Relations: Hanmer & Partners
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
Index
9788178298689
658.800954 / JAI/M
Marketing communications industry: Entrepreneurial case studies/ Gautam Raj Jain and Raunica Ahluwalia - 1st ed. - New Delhi: Response, 2008. - 189 p.
Foreword Atul Tandan
I:INTRODUTION
Review and Findings
II: CASE STUDIES
Strategy and Design: Elephant Design
Wonderful Years: Genesis Public Relations
The World of Internet and Mobile Phone Unplugged: Hungama.com
A New Beginning in Market Research: Ugam Solutions
Venturing a Pioneering Way: MelCole Public Relations
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
Communications for a New Age: Vyas Giannetti Creative
A Turning Point in Public Relations: Hanmer & Partners
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
Index
9788178298689
658.800954 / JAI/M