Cross-media promotion/
Hardy, Jonathan
Cross-media promotion/ Jonathan Hardy - New York: Peter Lang, 2010. - xvii, 334 p. : ill. ; 23 cm.
Contexts. Dynamics and varieties of cross-media promotion --
Media paradigms and promotional speech --
Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --
Cross-promotion in news media --
News international: a study of editorial cross-promotion --
Media policy and regulation. Changes in UK policy and regulation: an overview --
Convergence and cross-promotion in digital television --
Product placement --
Promotional speech and media reform. Media power: policy reform and critical media theory.
9781433101465
Mass media--Economic aspects
Mass media--Marketing
Product placement in mass media
302.23 / HAR/C
Cross-media promotion/ Jonathan Hardy - New York: Peter Lang, 2010. - xvii, 334 p. : ill. ; 23 cm.
Contexts. Dynamics and varieties of cross-media promotion --
Media paradigms and promotional speech --
Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --
Cross-promotion in news media --
News international: a study of editorial cross-promotion --
Media policy and regulation. Changes in UK policy and regulation: an overview --
Convergence and cross-promotion in digital television --
Product placement --
Promotional speech and media reform. Media power: policy reform and critical media theory.
9781433101465
Mass media--Economic aspects
Mass media--Marketing
Product placement in mass media
302.23 / HAR/C