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Language, media and society: essence of advertising communication/

Chauhan, Gajendra Singh

Language, media and society: essence of advertising communication/ Gajendra Singh Chauhan - New Delhi: Rawat Publications, 2010. - xii, 256 p. : ill. ; 22 cm.

ISBN: 8131603105

Subjects--Topical Terms:
Mass media and language
Advertising--Language
Communication in marketing

Dewey Class. No.: 302.23 / GAJ/L

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